Amar is a root word(Strong# 0559; TWOT #118) that means "to say, speak, answer, think, or intend." The verb appears in the Tanakh over 4,330 times. Other words that use this root include:
Scripture Passages:
I will declare the decree: the LORD said unto me, Thou art my Son; this day have I begotten thee. (Psalm 2:7)
Say to Wisdom, "You are my sister," And call Understanding a kinswoman. (Proverbs 7:4)